”would you rather be coached by someone who read a book,
or by the coach who wrote the book?“

how we coach

“After 30 years in endurance sports, and having won every major title during that time, I can say that there are two things missing in triathlon coaching today. The first is having a sense of timing that tells you when to go, when to go slow, and when not to go at all. The hardest decision that most triathletes have to make is when not to train, and I don't see anyone helping their clients find their own intuition. Second is what I think is far more important than what you put in your training log, or the time you improved on. Sure we want to help you with those things too, but more than that we want to teach you how to view the sport as art, and every new training or racing day gives you the opportunity to create your masterpiece.”



getting a second opinion

The person with the most skewed perspective on where your triathlon fitness level is at, and which direction it's headed will always be you. How many times have you questioned whether you are doing too much, or too little? How many times have you wished you had someone with real experience that you trust to tell you what you need to do to accomplish your dreams?

the matrix

lots of moving parts

Unless you're a full time professional, or a member of a National Team, you have a life that probably includes at least forty-hours a week at work, additional family commitments before and after that, and a whole list of priorities that are not about training. And even though having a great experience in the sport can be a priority, many triathletes train in ways that hinder the chance of success.

evolving the ideal

staying the course

There is no such thing as a "one size fits all" training program. Age, experience and life circumstances can make the “ideal” training program look very different year to year even for the same person! Finding your own true starting point is one of the most important choicess you'll make as you stand at the precipice about to invest hundreds of hours, and thousands of dollars...